RESUMÉ
SUMMARY: Twenty plus years writing and public relations experience, with a successful record of positioning a wide variety of clients from entertainment to corporate. Extensive experience in strategic planning of media campaigns and the development and implementation of plans.
PROFESSIONAL EXPERIENCE
WRITER, PUBLIC RELATIONS CONSULTANT 1997-Present
Writing and media relations services, including Web content, targeted to public relations agencies, in-house pr departments, advertising agencies, web design companies, graphic designers, small start-ups, and individuals. Sample clients/projects listed alphabetically:
Aquent (worldwide marketing and creative staffing agency)
Write, disseminate, follow-up on press releases for company’s
marketing launches/announcements
Barbara Meltzer & Associates Public Relations, Los Angeles
Writing/PR services for clients Los Angeles Conservancy, Orpheum Theatre, Project
10, College Bound
Burbank Water & Power, Conservation Services Department, CA
Wrote water conservation project video for public access channel
California Center for Public Health Advocacy
Wrote model for grassroots campaign to improve the health, nutrition and fitness levels of
children
Chotin Communications, Sherman Oaks, CA (PR firm)
Managed PR campaigns for clients Global Technovations, GetApproved.com
Colette Phillips Communications, Inc., Boston, MA
Ran 2007 Southern California Esteé Lauder in-store promotion, Managed Major League
Baseball’s 1999 John Hancock All-Star FanFest, Finagle a Bagel, Boston Red Sox, Prince
Pasta, miscellaneous new business proposals
FischerHealth, Inc., Public Relations, Marina del Rey, CA
Miscellaneous health care and medical device companies
Heller Communication Design, NYC (design/advtg/mktg firm)
Provided writing and public relations services for new business announcements, pitched
company's focus on sustainability
Lee & Associates, Inc., Advertising & PR firm, Los Angeles
Writing & PR services for clients California Salmon Council, Froth Au Lait, Inc., P&O
Logistics, Affordable Quality Pharmaceuticals, ORIKI Cosmeceuticals, new business
development
Lindenbaum & Associates, Public Relations, Valley Village, CA
The Finish Line, Animal Behavior and Training Associates, event planning, new business
development, miscellaneous collaborations
Loud Mouth Design, Brooklyn, NY
Wrote Russian vodka site for client Global Spirits Marketing
NewPage Corporation (paper company)
Developed media campaign to announce and to grow membership for the company’s
newly-launched graphic designer-centric Web site, www.thetrueyou.com
Nortel Networks Communications Division, Ottawa, ONT
Ran series of focus panels on broadband communications in Boston area
Penny Lane, Van Nuys, CA (nonprofit serving at-risk children)
Serve as consultant/writer/editor/speech writer for events and publicity outreach
Portals Mental Health Rehabilitation Services, Los Angeles
Miscellaneous County Commission reports & articles
Sergey Chistov (sole U.S. distributor, Vodca Exclusiv), New Jersey
projects
Think Shop Advertising & Communications, Beverly Hills, CA
The Londre Company (Marketing/Public Relations) Las Angeles
Writing services for clients Nutro Pet Products, Dole Salads,
Baker’s Joy© (Gingerperson contest Web site design & content:
bestdressed.bigstep.com-no longer accessible)
Valentina Chistova (aesthetician/beauty consultant), New Jersey
Wrote two Web sites to launch new businesses:
www.aquaticaspa.com (this business was sold),
GENZYME GENETICS, Framingham, MA 1990 - 1997
(formerly Vivigen, Inc., Santa Fe, NM; IG Laboratories; and Integrated Genetics, MA)
The genetic diagnostics unit of Genzyme Corp., this division is the world's leading provider of prenatal and direct DNA genetic testing services. Research and development, genomics, and collaborative clinical trials activities are other areas in which the unit is active.
Education/Communications Manager
Communications responsibilities included planning and development of all media-related materials and annual reports. Worked with scientists to develop scientific announcements and to prepare them and corporate managers for media interviews and other presentations. Managed all aspects of media. Kept apprised, through the corporation’s government relations office, of legislative issues on health care reform and genetic testing to effect appropriate lobbying strategies.
•Established company image as a respected leader in the field of genetic diagnostics
•Developed relationships with scientific collaborators to ensure equitable media coverage for company’s efforts
•Provided public and media relations counseling to other divisions and their clients
As Education Manager, developed and implemented several effective programs designed to educate physicians and other health care providers on genetics and genetic testing. Programs included national speaker’s bureau, physician newsletter, programs for emerging physicians.
•Developed collaborations with the American Society of Human Genetics and the National Center for Human Genome Research (National Institutes of Health) to provide education to high school biology teachers and students
•Established corporate programs to support organizations engaged in science education
•Identified and helped to support organizations devoted to families with genetic abnormalities
•Published and lectured on education programs in genetics
BOONSHAFT-LEWIS & SAVITCH, Los Angeles 1984 -1989
Public Relations and Governmental Affairs
A national public relations agency engaged in a wide variety of public relations and governmental affairs activities.
Senior Account Manager
As a senior member of the firm, developed strategies for client promotions, designed and implemented publicity campaigns, staged major events, worked with city and county government officials to participate in client events, wrote politicians’ speeches for events.
•Raised $1M in 15 minutes for homeless project that was a public/private partnership between the city, county, and private industry
•Implemented strategic public and media relations, which helped grow small health care company into a large, nationally known entity which was later sold to Kimberly Quality Care
•Generated public interest in a political candidate through innovative media relations
•Developed and implemented patient advocacy strategies for health care client
KING AND ASSOCIATES PUBLIC RELATIONS, Los Angeles
1981 - 1984
Founder -- provided public and media relations to corporate, literary, and entertainment clients.
MERV GRIFFIN ENTERPRISES, Los Angeles 1980 – 1981
Director of Publicity -- responsibilities included personal publicity representation of Mr. Griffin, “The Merv Griffin Show,” his best selling autobiography and his radio and video production enterprises. Initiated story ideas, wrote “items” for entertainment columnists, and staged several major media events.
SOLTERS, ROSKIN & FRIEDMAN, Los Angeles 1978 – 1980
Account Executive responsibilities included the representation of Merv Griffin and Merv Griffin Enterprises, Ringling Bros. & Barnum and Bailey Circus, "Fatso," a film by Ann Bancroft.
